A New Way of Advertising in Malls

Soliton Multimedia Technology - 封面故事

A New Way of Advertising in Malls

         Shopping Malls are always full of advertisements to the maximum extend. In the past decades, advertising industry has been working closely with graphic designers, photographers, and the printing industry to create tastefully designed, high-quality printed and presented advertisement, statically. With the introduction of Digital Signage technology, Malls and Advertisers are given a new platform – Multimedia Platform, to approach their potential customers.

           One important characteristics of Advertising in Shopping Malls is right timing v.s. accurate message. It requires not only a good marketing team but also a sophisticated system, which allows marketers to plan their promotions far in advance yet can be modified & fine-tuned at the last minute. Digital Signage just fits into this requirement. Promotion materials are designed and added into season-promotion schedule far in advance. Meanwhile, when the promotion date is nearly, the marketer can review the contents and adjust it with the latest marketing plans. It is seen that Digital Signage is re-writing the way how Brands and Malls promote their products.